data protection

Firefox: Delete cookies to remove data that websites have placed on your computer

Chrome: Delete, enable and manage cookies in Chrome

Google Analytics is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311199095 . We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to find out more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245 ?hl=de .

Google Tag Manager privacy policy
For our website we use the Google Tag Manager from Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This Tag Manager is one of Google's many helpful marketing products. Using Google Tag Manager, we can centrally install and manage code sections from various tracking tools that we use on our website.

In this data protection declaration we would like to explain to you in more detail what Google Tag Manager does, why we use it and in what form data is processed.

What is Google Tag Manager?
Google Tag Manager is an organizational tool that allows us to integrate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are inserted into the source code of our site. The tags often come from Google's internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags perform different tasks. You can collect browser data, feed marketing tools with data, embed buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager for our website?
As the saying goes: organization is half the battle! And of course this also applies to the maintenance of our website. In order to make our website as good as possible for you and everyone who is interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools shows us what interests you most, where we can improve our services and which people we should show our offers to. And in order for this tracking to work, we have to integrate appropriate JavaScript code into our website. In principle, we could incorporate each code section of the individual tracking tools separately into our source code. However, this takes a relatively long time and it is easy to lose track. That's why we use Google Tag Manager. We can easily install the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and no programming knowledge is required. This is how we manage to keep order in our daily jungle.

What data is stored by Google Tag Manager?
The Tag Manager itself is a domain that does not set cookies and does not store any data. It acts as a mere “manager” of the implemented tags. The data is recorded by the individual tags of the different web analysis tools. The data is essentially passed through to the individual tracking tools in Google Tag Manager and is not stored.

However, things look completely different with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior is usually collected, stored and processed with the help of cookies. To do this, please read our data protection texts on the individual analysis and tracking tools that we use on our website.

In the Tag Manager account settings, we have allowed Google to receive anonymized data from us. However, this only concerns the use and use of our tag manager and not your data, which is stored via the code sections. We enable Google and others to receive selected data in anonymized form. We therefore agree to the anonymous transfer of our website data. Despite extensive research, we were unable to find out exactly which summarized and anonymous data is forwarded. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking involves comparing your own results with those of your competitors. Processes can be optimized based on the information collected.

How long and where is the data stored?

If Google stores data, this data is stored on Google's own servers. The servers are distributed all over the world. Most are in America. You can find out exactly where the Google servers are located at https://www.google.com/about/datacenters/inside/locations/?hl=de .

You can find out how long the individual tracking tools store your data in our individual data protection texts for the individual tools.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set cookies, but rather manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how you can delete or manage your data.

Google is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311199095 . If you want to find out more about Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.

Newsletter data protection declaration

If you register for our newsletter, you provide the above-mentioned personal data and give us the right to contact you by email. We use the data stored when registering for the newsletter exclusively for our newsletter and do not pass it on.

If you unsubscribe from the newsletter - you will find the link at the bottom of every newsletter - then we will delete all data that was saved when you registered for the newsletter.

Google Ads (Google AdWords) Conversion Tracking Privacy Policy

We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products and services. We want to make more people aware of the high quality of our offerings on the Internet. As part of our advertising measures through Google Ads, we use conversion tracking from Google Inc. on our website. In Europe, however, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This free tracking tool allows us to better tailor our advertising offerings to your interests and needs. In the following article we want to go into more detail about why we use conversion tracking, what data is stored and how you can prevent this data storage.

What is Google Ads Conversion Tracking?

Google Ads (formerly Google AdWords) is the in-house online advertising system of Google Inc. We are convinced of the quality of our offering and want as many people as possible to get to know our website. Google Ads offers the best platform for this online. Of course, we also want to gain a precise overview of the cost-benefit factor of our promotions. That's why we use the Google Ads conversion tracking tool.

But what is a conversion actually? A conversion occurs when you go from being a purely interested website visitor to taking action. This always happens when you click on our ad and then carry out another action, such as visiting our website. We use Google's conversion tracking tool to record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are purchased, services are used or whether users have signed up for our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offer on other websites. The aim is to ensure that our advertising campaigns only reach those people who are interested in our offers. With the conversion tracking tool we see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then convert. This data allows us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. We can also use the data obtained to make our website more interesting for you and adapt our advertising offerings even more individually to your needs.

What data is stored in Google Ads conversion tracking?

We have integrated a conversion tracking tag or code snippet on our website in order to better analyze certain user actions. If you click on one of our Google Ads advertisements, the “Conversion” cookie from a Google domain will be stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.

Here is the data for the most important cookies for Google conversion tracking:

Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ311199095-3
Purpose: This cookie stores every conversion you make on our site after coming to us via a Google Ad.
Expiry date: after 3 months

Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Purpose: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiry date: after 3 months

Note: The cookie _gac only appears in connection with Google Analytics. The above list does not claim to be complete, as Google often uses other cookies for analytical evaluations.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you surf our website and the cookie has not yet expired, we and Google recognize that you found us via our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be further refined and improved using Google Analytics. Ads that Google displays in various locations on the web may set cookies called “__gads” or “_gac” under our domain. Since September 2017, various campaign information has been stored by analytics.js using the _gac cookie. The cookie stores this data as soon as you visit one of our pages for which the automatic tagging of Google Ads has been set up. In contrast to cookies that are set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We receive a report from Google with statistical evaluations. For example, we find out the total number of users who clicked on our ad and we see which advertising measures were well received.

How long and where is the data stored?

At this point we would like to point out that we have no influence on how Google uses the data collected. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named “Conversion” and “_gac” (which is used in conjunction with Google Analytics) have an expiration date of 3 months.

How can I delete my data or prevent data storage?

You have the option not to participate in Google Ads conversion tracking. If you deactivate the Google Conversion Tracking cookie via your browser, you will block conversion tracking. In this case, you will not be included in the tracking tool's statistics. You can change the cookie settings in your browser at any time. This works a little differently for every browser. Here you will find instructions on how to manage cookies in your browser:

Firefox: Delete cookies to remove data that websites have placed on your computer

Chrome: Delete, enable and manage cookies in Chrome

If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This means you can decide for each individual cookie whether you allow the cookie or not. Downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 will also deactivate all “advertising cookies”. Remember that disabling these cookies will not prevent ads, only personalized advertising.

Through certification for the American-European data protection agreement “Privacy Shield”, the American company Google LLC must comply with the data protection laws applicable in the EU. If you would like to find out more about data protection at Google, we recommend Google's general data protection declaration: https://policies.google.com/privacy?hl=de.

Embedded social media elements privacy policy

We integrate elements from social media services on our website to display images, videos and texts.
When you visit pages that display these elements, data is transferred from your browser to the respective social media service and stored there. We do not have access to this data.
The following links take you to the pages of the respective social media services where it is explained how they handle your data:

Instagram Privacy Policy: https://help.instagram.com/519522125107875
The Google privacy policy applies to YouTube: https://policies.google.com/privacy?hl=de
Facebook data policy: https://www.facebook.com/about/privacy
Twitter privacy policy: https://twitter.com/de/privacy

Cookiebot privacy policy

We use functions from the provider Cookiebot on our website. The company behind Cookiebot is Cybot A/S, Havnegade 39, 1058 Copenhagen, DK. Cookiebot offers us, among other things, the opportunity to provide you with a comprehensive cookie notice (also called cookie banner or cookie notice). By using this function, data from you can be sent to Cookiebot or Cybot, stored and processed. In this data protection declaration we inform you why we use Cookiebot, what data is transferred and how you can prevent this data transfer.

What is Cookiebot?

Cookiebot is a software product from the company Cybot. The software automatically creates a GDPR-compliant cookie notice for our website visitors. In addition, the technology behind Cookiebot scans, controls and evaluates all cookies and tracking measures on our website.

Why do we use Cookiebot on our website?

We take data protection very seriously. We want to show you exactly what is going on on our website and what data about you is stored. Cookiebot helps us to get a good overview of all our cookies (first and third party cookies). This allows us to inform you precisely and transparently about the use of cookies on our website. You always receive an up-to-date and data protection-compliant cookie notice and you decide for yourself which cookies you allow and which not.

What data is stored by Cookiebot?

If you allow cookies, the following data will be transferred to Cybot, stored and processed.

IP address (in anonymized form, the last 3 digits are set to 0)
Date and time of your consent
our website URL
technical browser data
encrypted, anonymous key
the cookies you have allowed (as proof of consent)

The following cookies are set by Cookiebot if you have agreed to the use of cookies:

Name: CookieConsent
Value: {stamp:'P7to4eNgIHvJvDerjKneBsmJQd9311199095-2
Purpose: This cookie stores your consent status. This allows our website to read and follow the current status on future visits.
Expiry date: after one year

Name: CookieConsentBulkTicket
Value: kDSPWpA%2fjhljZKClPqsncfR8SveTnNWhys5NojaxdFYBPjZ2PaDnUw%3d%3311199095-6
Purpose: This cookie is set if you allow all cookies and have therefore activated “collective consent”. The cookie then stores its own, random and unique ID.
Expiry date: after one year

Note: Please remember that this is an exemplary list and we cannot claim to be complete. In the cookie declaration at https://www.cookiebot.com/de/cookie-declaration/ you can see which other cookies can be used.

According to Cybot's privacy policy, the company does not sell personal information. However, Cybot passes on data to trusted third parties or subcontractors who help the company achieve its own business goals. Data will also be passed on if this is legally required.

How long and where is the data stored?

All data collected is transferred, stored and forwarded exclusively within the European Union. The data is stored in an Azure data center (cloud provider is Microsoft). You can find out more about all “Azure regions” at https://azure.microsoft.com/de-de/global-infrastructure/regions/ . All user data will be deleted by Cookiebot after 12 months from registration (cookie consent) or immediately after termination of the Cookiebot service.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. You can prevent data collection and storage, for example, by rejecting the use of cookies via the cookie notice. Your browser offers another option to prevent data processing or to manage it according to your wishes. Depending on the browser, cookie management works slightly differently. Here you will find the instructions for the currently most popular browsers:

Firefox: Delete cookies to remove data that websites have placed on your computer

Chrome: Delete, enable and manage cookies in Chrome

If you would like to find out more about the data protection guidelines of “Cookiebot” or the company Cybot behind it, we recommend that you read the data protection guidelines at https://www.cookiebot.com/de/privacy-policy/ .

Sofortüberweisung data protection declaration

We offer the “Sofortüberweisung” payment method from Sofort GmbH for cashless payment on our website. Sofort GmbH has been part of the Swedish company Klarna since 2014, but has its headquarters in Germany, Theresienhöhe 12, 80339 Munich.

If you choose this payment method, personal data will, among other things, be transmitted to Sofort GmbH or Klarna, stored and processed there. With this data protection text we give you an overview of data processing by Sofort GmbH.

What is an “instant transfer”?

Sofortüberweisung is an online payment system that allows you to place an order via online banking. Payment processing is carried out by Sofort GmbH and we immediately receive information about the payment made. Any user who has an active online banking account with a PIN and TAN can use this method. Only a few banks do not yet support this payment method.

Why do we use “Sofortüberweisung” on our website?

Our goal with our website and our integrated online shop is to offer you the best possible service. In addition to the overall experience on the website and our offers, this also includes smooth, fast and secure payment processing for your orders. To ensure this, we use “Sofortüberweisung” as a payment system.

What data is stored by “Sofortüberweisung”?

If you make an instant transfer using the Sofort/Klarna service, data such as name, account number, sort code, subject, amount and date are stored on the company's servers. We also receive this information via the payment confirmation.

As part of the account coverage check, Sofort GmbH checks whether your account balance and overdraft credit limit cover the payment contribution. In some cases, it is also checked whether instant transfers were successfully made in the last 30 days. Furthermore, your user identification (such as user number or contract number) is collected and stored in shortened (“hashed”) form and your IP address. For SEPA transfers, BIC and IBAN are also stored.

According to the company, no other personal data (such as account balances, sales data, credit limits, account lists, mobile phone numbers, authentication certificates, security codes or PIN/TAN) will be collected, stored or passed on to third parties.

Sofortüberweisung also uses cookies to make its own service more user-friendly. When you order a product, you will be redirected to the Sofort or Klarna website. After successful payment you will be redirected to our thank you page. The following three cookies are set here:

Name: SOFUEB
Value: e8cipp378mdscn9e17kajlfhv7311199095-5
Purpose: This cookie stores your session ID.
Expiry date: after ending the browser session

Name: User[user_cookie_rules] Value: 1
Purpose: This cookie stores your consent to the use of cookies.
Expiry date: after 10 years

Name: _ga
Value: GA1.2.69759879.1589470706
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors. This is a cookie from Google Analytics.
Expiry date: after 2 years

Note: The cookies listed here do not claim to be complete. It is always possible that Sofortüberweisung also uses other cookies.

How long and where is the data stored?

All data collected will be stored within the legal retention period. This obligation can last between three and ten years.

Klarna/Sofort GmbH attempts to store data only within the EU or the European Economic Area (EEA). If data is transferred outside the EU/EEA, the data protection must comply with the GDPR, the country must be in an EU adequacy decision or have the US Privacy Shield certificate.

How can I delete my data or prevent data storage?

You can revoke your consent for Klarna to process personal data at any time. You also always have the right to information, correction and deletion of your personal data. To do this, you can simply contact the company's data protection team by email at datenschutz@sofort.com .

You can manage, delete or deactivate possible cookies that Sofortüberweisung uses in your browser. Depending on your preferred browser, this works in different ways. The following instructions show how to manage cookies in the most common browsers:

Firefox: Delete cookies to remove data that websites have placed on your computer

Chrome: Delete, enable and manage cookies in Chrome

If you would like to find out more about data processing through the “Sofortüberweisung” company Sofort GmbH, we recommend the data protection declaration at https://www.sofort.de/datenschutz.html.

Wix privacy policy

For our website we use the Wix website builder from the Israeli company Wix.com Ltd., 40 Hanamal Tel Aviv St., Tel Aviv 6350671, Israel. In addition to the headquarters in Tel Aviv, there are other company headquarters such as in Berlin, Dublin, Vancouver and New York. By using Wix, personal data from you may also be collected, stored and processed. With this data protection declaration we want to explain to you why we use Wix, what data is stored where and how you can prevent this data storage.

What is Wix?

Wix is a website builder that makes it very easy to create HTML5 websites and mobile websites. This online platform is based on the cloud principle and you can easily integrate various functions from Wix or third-party providers into your own website.

Why do we use Wix on our website?

To work on our website, we need an easy-to-use system that allows us to present you a beautiful design and interesting content quickly and easily. With Wix we have found the right system for this. Thanks to Wix's ease of use and comprehensive functions, we can design our web presence according to our wishes and offer you good user-friendliness.

What data does Wix store?

Non-personal information includes technical usage information such as browser activity, clickstream activity, session heatmaps and information about your computer, operating system, browser, screen resolution, language and keyboard settings, Internet service provider and date of page visit.

Personal data is also collected. These are primarily contact details (email address or telephone number, if you provide them), IP address or your geographical location.

Tracking systems such as cookies are used to collect data about your behavior on our website. For example, it records which sub-pages you particularly like, how long you spend on individual pages, when you leave a page again (bounce rate) or which presets (e.g. language selection) you have made. Based on this data, Wix.com can also better adapt its marketing measures to your interests and user behavior. The next time you visit our website, you will see our website as you previously set it. Wix.com may also share personal information with third parties (such as service providers).

Below we show you example cookies used by Wix:

Name: XSRF TOKEN
Value: 1591628008|P01ovn-JtsrK
Purpose: This cookie is a security cookie and prevents so-called cross site request forgery. This is an attack on a computer system.
Expiry date: after the end of the session

Name: _wixCIDX
Value: b2474394-b64f-4c7a-a598-16b9043a8938311199095-9
Purpose: This cookie enables you to log in to our website with corresponding data storage in order to shorten the registration process next time.
Expiry date: after 3 months

Name: AWSELB
Value: EB626B5A40C80CEFD0EB26286F9684716FECD023880992D31DEC38311199095-1
Purpose: This cookie is used to distribute the load on the website across multiple servers. This increases the loading speed of the page.
Expiry date: after one hour

Name: AWSELBCORS
Value: 85FDC7C91873988D19D2D53305AA8CAB73AF02FCEAEB626B5A40C
Purpose: We have not yet been able to find out any further information about this cookie. As soon as we know more, you will be informed.
Expiry date: after one hour

Note: Please note that the cookies shown above are examples and this list is not exhaustive.

How long and where is the data stored?

The data can be stored on various servers distributed worldwide. For example, the data can be stored in the USA, Ireland, South Korea, Taiwan or Israel.
Wix always stores data until it is no longer required for the service provided. We have not yet been able to find out more information about the duration of data storage.

How can I delete my data or prevent data storage?

You have the option to update, correct or delete your personal data at any time. You can also contact the Wix Privacy Department directly at privacy@wix.com .

To deactivate, delete or manage cookies, you simply need to select the appropriate settings in your browser. Depending on the browser, this works slightly differently. The following instructions show how you can set or manage cookies in the most common browsers according to your wishes.

Firefox: Delete cookies to remove data that websites have placed on your computer